Dear COLLOQUY Readers,

We recently underwent a server upgrade and ran into a few issues with the site on the new server. As you may notice, there are still some areas of the site that are not fully functional and we are working hard to ensure the site is back to normal as soon as possible. Our apologies for the inconvenience and we thank you for your patience.

Maintenance!


 

Colloquy

Guest Edition

COLLOQUY.com is your professional resource for loyalty intelligence.

Not a subscriber? Sign up now – it’s FREE!

Subscribe now for complete benefits: Bi-monthly COLLOQUY magazine, weekly Speaking of Loyalty e-newsletter, daily breaking news, timely and comprehensive reports and our collection of loyalty program summaries.

Breaking News

Financial Loyalty Marketing - Year in Review

Financial Loyalty Marketing - Year in Review

The financial services industry underwent massive changes in 2013 thanks to new processing technology, regulatory issues and service innovations.

Travel Loyalty Marketing - The Year in Review

Travel Loyalty Marketing - The Year in Review

From a major airlines merger to Millennial targeting, 2013 was quite a trip for loyalty marketers in the travel industry.

Retail Loyalty Marketing - A Year in Review

Retail Loyalty Marketing - A Year in Review

From face-scanning technology to Black Thursday’s extended hours, 2013 introduced many changes in retail loyalty.

2013 - The Year in Review

2013 - The Year in Review

A 2013 Timeline of Loyalty Marketing

MORE ARTICLES

COLLOQUY Query

What is the single most important practice to succeed in loyalty?

a) Use data to understand your most important customer segments and deliver for them
b) Deliver relevant communications
c) Market your loyalty programs benefits or guidelines
d) Look beyond your own industry to gain insights
e) Engage your team members who are the front line to your guests
f) Offer the right mix of hard and experiential rewards
g) Other (specify)

Take the Survey

Loyalty Breaking News