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Delta’s Rewards Shift Puts Price on Messaging
When Delta Air Lines announced major changes to its SkyMiles it made immediate headlines, but the communications strategy behind the announcement took months of articulate planning.READ MORE
Tipping Points in an Economy of One
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining scale.READ MORE
Infographic: Drugstore Loyalty Programs Bring High Front-End Sales
Drug stores offering points for purchasing products and prescriptions.READ MORE
What is Gamification?
The Gamification of Loyalty – Second Part of an Eight-Part SeriesREAD MORE
Point Pooling: Lessons in Sharing from JetBlue, Citibank
Loyalty marketers are taking a page from Barney’s book of sharing and allowing members to share their points.READ MORE
From Toasters to Big Data: Placing Customers at the Head of the Enterprise
Enterprise loyalty strategies represent the next step in customer engagement.READ MORE
The financial services industry underwent massive changes in 2013 thanks to new processing technology, regulatory issues and service innovations.
From a major airlines merger to Millennial targeting, 2013 was quite a trip for loyalty marketers in the travel industry.
From face-scanning technology to Black Thursday’s extended hours, 2013 introduced many changes in retail loyalty.
A 2013 Timeline of Loyalty Marketing
What is the single most important practice to succeed in loyalty?
a) Use data to understand your most important customer segments and deliver for them
b) Deliver relevant communications
c) Market your loyalty programs benefits or guidelines
d) Look beyond your own industry to gain insights
e) Engage your team members who are the front line to your guests
f) Offer the right mix of hard and experiential rewards
g) Other (specify)