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How wellness programs deploy loyalty-marketing tactics to motivate healthier behavior.
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Chilling shifts in customer loyalty to brands have swept the U.S. Is Canada feeling the same effects?
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COLLOQUY’s 20th-anniversary issue retrospective: 20-something loyalty marketing innovations in 20 years
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More than 83 million Moms in the U.S. wield nearly $2.1 trillion in spending power - nearly every marketer has rolled out strategies to win Mom's loyalty-yet only the savviest of today's loyalty marketers are doing it right.
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U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.
Our 20th-anniversary retrospective: classic loyalty - marketing conversations and arguments.
DSW's kickin' marketing combination of passion and data.
Chronicles of three global coalition migrations.
COLLOQUY’s 20th-anniversary issue retrospective: 20-something loyalty marketing innovations in 20 years
Six ways loyalty marketing tactics help to change consumer behavior for the better
A compendium of loyalty truisms, and a few falseisms, too
This question turned out to be a very popular one as COLLOQUY and DMA co-presented a sold out webinar based on the results of research … asking
Call us old fashioned if you will, but when we read that Foursquare and MTV were going to reward people for visits to the STD clinic, we blanched just
The blazing hot dog days of August seem to have slid right into September and so we bring you the hottest stories from last week’s loyaty breaki
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