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What Marketers Can Learn From Frequent Flyer Program ChangesREAD MORE
COLLOQUY Recognizes Winners for July
The Home Depot, AMC Theatres, Vodafone Turkey and Duffy’s Sports Grill Receive COLLOQUY Recognizes AwardsREAD MORE
Augmented Reality: How Loyalty Programs Can Benefit From an Emerging Technology
Shoppers are eager for engagement. Augmented reality is keeping it real via mobile apps.READ MORE
Reaching the Relevance Goal Through Sports and the Second Screen
In enabling us to connect with others immediately, technology has elevated the engagement potential of so many otherwise solo activities.READ MORE
Textbook Loyalty: Six Lessons on How to Improve Back-to-School Sales
American households are expected to spend billions of dollars on dorm and classroom supplies this year.READ MORE
One Brand, Many Channels (And Why Silos Belong on Farms)
Luxury retail expert Steven Dennis describes the importance of a one-brand, multiple-channel strategy.READ MORE
Q&A: Ikea Tries to Treat Customers Like Family
The Ikea Family loyalty program uses a soft touch to appeal to its customer base, hoping that caring leads to sharing.READ MORE
This past quarter of loyalty news runs the gamut.
The maker of one of the most popular video games in the world hopes to build a loyal audience through a gamified website.
A COLLOQUY survey of loyalty executives.
2014 COLLOQUY Study on Attitudes Toward Membership Status in Loyalty Programs