Though the coalition loyalty model has been deployed globally for many years, it is now attracting increasing attention due to its powerful ability to facilitate customer communication, customer data aggregation, and modification of consumer spending behavior. In October 2009, coalition leaders representing programs in Australia, Brazil, Canada, Germany, Poland and the U.S. convened at the DMA 09 Annual Conference to discuss these and other trends in the loyalty arena, including the global future of coalition initiatives. Listen in on the conversation.

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