Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQUY

Guest Edition

-Read full articles and breaking news

-See our Loyalty Program Profiles

-Download our white papers and magazine issues

-View our industry job postings

-Access our Resource Center

Game-Changer: The Enterprise Loyalty Business Plan
We run the numbers, analyze the market, and make the business case for the customer-focused strategy that is Enterprise Loyalty.
READ MORE
Masters of Enterprise Loyalty
We analyze past finalists for and winners of the COLLOQUY Loyalty Awards, and study how best practices can put companies on the quest for Enterprise Loyalty
READ MORE
The Risk of Avoiding Risk
With today’s business challenges, it’s tempting to stick with safe decisions. Relying on versions of the same strategies just creates the same old flat results. Risk-takers lead the companies positioned to win.
READ MORE
The Relevance Resolution...Finally?
The loyalty marketing industry has been on the verge of a quantum leap into consistent personalized communications for a long time now. Yet for many, achieving this goal remains a challenging mystery.
READ MORE
The Mix Fix: Rewards Aggregators and the Trend Toward Collaboration
The mix is in, and it may well end up unifying the loyalty industry.
READ MORE

Breaking News

Citi and American Airlines announce the new CitiBusiness / AAdvantage World MasterCard

Tuesday, May 15, 2012

Fairmont Hotels & Resorts and Chase announce Luxury Rewards Card

Thursday, May 10, 2012

Bank of America launches three new travel rewards credit cards

Wednesday, May 09, 2012

MORE BREAKING NEWS

Spotlight

EDITOR’S CHOICE
MOST READ
BY INDUSTRY

The Cluster Program – A Modern Model for Loyalty

The cluster program model was created to address systemic loyalty marketing challenges, and to improve on traditional industry models.

Revisiting Surprise and Delight

Surprise and delight has its limits, and it shouldn’t define your program. But if you haven’t thought about surprise and delight for a while, consider its power to change behavior.

The Power of Now

The future of relevance leverages the power of now, within a multi-channel, real-time marketing environment. Here are several strategies for tapping that power.

Magna Cum Loyalty

Learn three social-marketing lessons from Citi’s new ThankYou Point-Sharing App that allows ThankYou Rewards members to pool rewards points with Facebook friends, and then redeem for group rewards.