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Breaking News

The Cluster Program – A Modern Model for Loyalty

The Cluster Program – A Modern Model for Loyalty

The cluster program model was created to address systemic loyalty marketing challenges, and to improve on traditional industry models.

Revisiting Surprise and Delight

Revisiting Surprise and Delight

Surprise and delight has its limits, and it shouldn’t define your program. But if you haven’t thought about surprise and delight for a while, consider its power to change behavior.

The Power of Now

The Power of Now

The future of relevance leverages the power of now, within a multi-channel, real-time marketing environment. Here are several strategies for tapping that power.

Magna Cum Loyalty

Magna Cum Loyalty

Learn three social-marketing lessons from Citi’s new ThankYou Point-Sharing App that allows ThankYou Rewards members to pool rewards points with Facebook friends, and then redeem for group rewards.

MORE ARTICLES
The Cluster Program – A Modern Model for Loyalty
Magna Cum Loyalty

Magna Cum Loyalty

How to graduate with honors to new levels of loyalty communications and testing

The Relevance Resolution...Finally?
The Power of Now

The Power of Now

Time-Based Strategies for Rewards and Incentives

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COLLOQUY BLOG

Resolving to be relevant, and responsible, across all screens
Posted 5/16/2012 12:10:23 PM

One of the most difficult challenges for organizations is achieving the kind of one-to-one relati

Entries are closed for the 2012 COLLOQUY Loyalty Awards - Next up: Your turn to vote
Posted 5/11/2012 8:46:57 AM

The deadline for entry into the 2012 COLLOQUY Loyalty Awards passed late last week, and now our e

Loyalty Binges That Leave Companies Starving
Posted 5/10/2012 12:07:49 PM

I'm not a “buffet” type person. Those all-you-can-eat plans kind of gross me out when

ExxonMobil’s Speedpass Tries Discount-Oriented Promotion
Posted 5/8/2012 5:25:15 PM

The concern about the cost of gas per gallon is off the charts. Customers are hungry, for su

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Loyalty Breaking News