From the iPhone to the Droid to the Palm Pre, smartphones are dramatically changing the way we shop, buy, search, play and connect with the world. For loyalty marketers, these devices promise new ways to engage in two-way relationships with on-the-go consumers and exciting new options for mobile rewards, payments and commerce. But they also demand that marketers become nimble, flexible and fast in the face of an amazingly accelerated rate of technological twists and turns.

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