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Pop-Up Loyalty: Capturing Long-Term Commitment in Short Time Frames
How key players in pop-up industries are using customer data to create great, emotionally engaging experiences for the long term.READ MORE
Dunkin’ Donuts, Hero MotoCorp, Stash Hotels and Rain Nation Earn COLLOQUY Recognizes Awards
The four winners of the September COLLOQUY Recognizes awards round out a class of 17.READ MORE
COLLOQUY Loyalty Summit: Ikea, Kellogg, Caesars and Sephora Glean Sentiment From Data
A preview of our upcoming conference, Sep. 29 - Oct. 1 in Scottsdale, AZ.READ MORE
Loyalty World 2014: Insights From Hilton, Capital One, Comcast, Sears and Others
At Loyalty World 2014, engagement, empathy, love and learning are among the key elements to successfully connecting with customers.READ MORE
Pining for Memorable Experiences: A Q&A With B. Joseph Pine II
Customer experience expert explains why Marketers should shift their investments from advertising to engagement.READ MORE
Loyalty is an Emotion: Learning from Louis Vuitton, Kimpton and Neiman Marcus
Luxury expert Steven Dennis explores the emotional connections between brands and their core consumers.READ MORE
Live It Up – Using Experiential Rewards to Re-Ignite Member Engagement.
54% of Americans Unhappy With Loyalty Program Reward OfferingsREAD MORE
Financial institutions and merchants are exploring partnerships through which they can increase the value of points, as well as what members can purchase with them.
Franchising Loyalty: How Papa John’s, Moe’s Southwest Grill and Wild Birds Unlimited Take Loyalty Local
Franchisees are more likely to implement a corporate-run loyalty program if they can be shown how the initiatives have worked for others.
Tips on how brands can re-engage with loyalty members from major players across industries.
Travel expert Ryan Lile examines the changes and the balance between keeping costs down and alienating members.