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Delta, United and Change Fatigue: 3 Steps to Avoid Frequent Flyer Alienation
Contributing editor and travel expert Ryan Lile offers three lessons for avoiding the mistakes of major carriers.READ MORE
COLLOQUY Q&A: PepsiCo on Rewarding for Engagement
Seeing that consumers purchase more with merchants that offer points for activities beyond spending, PepsiCo sought to rebottle its loyalty experience.READ MORE
COLLOQUY Quarterly: Top 10 Stories from Q3
A collection of the most read COLLOQUY features in the past three months.READ MORE
Gamification: Four Mistakes and Pitfalls to Avoid
The seventh installment in an eight-part series by gamification expert Gabe Zichermann.READ MORE
52 Ways Major Brands Leave Their Rivals … in the Dust
Geoff Smith from CrowdTwist offers a sampling from the company’s recently released ebook, “52 Ways to Differentiate a Loyalty Program.READ MORE
Takeaways From the 2014 COLLOQUY Loyalty Summit
The biggest players in the loyalty industry shared insights with loyalty operators attending the 12th annual COLLOQUY Loyalty Summit in Scottsdale, Ariz.READ MORE
Getting Rewards in Real Time, Regardless of Time Zone
In the case of consumer engagement, the opportunity to redeem points anywhere, at any time, would motivate inactive members to use their cards again.READ MORE
How key players in pop-up industries are using customer data to create great, emotionally engaging experiences for the long term.
The four winners of the September COLLOQUY Recognizes awards round out a class of 17.
Customer experience expert explains why Marketers should shift their investments from advertising to engagement.
At Loyalty World 2014, engagement, empathy, love and learning are among the key elements to successfully connecting with customers.
Luxury expert Steven Dennis explores the emotional connections between brands and their core consumers.