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The Big Welcome
How Hyatt's bold moves pay dividends in the recession economy
In April 2009, Hyatt Hotels launched its "The Big Welcome" competition, which gave three grand prizes in each of three different global regions—each grand prize awarded 365 nights and one million frequent-flyer miles—in addition to individual prizes totaling 30,000 free nights. To enter, contestants had only to describe in essay, video, audio o[...]
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