Loyalty Marketing Breaking News
COLLOQUY reports on news and trends of interest to marketers across all industries and around the globe. If your company has a story idea that might be of interest to COLLOQUY readers, please contact us.
View Breaking News by Industry
Recent Articles
03/11/2010 American Express and TakePart announce return of Members Project American passengers can use miles on GOL Best Western partners with world vision to aid Chile Germany: Air Berlin is launching a new customer loyalty program Saint Lucia’s Bay Gardens Resorts launches loyalty program 03/10/2010 JPM Chase Brings Back 5 percent Cash Back on Chase Freedom card Rite Aid offering incentive to switch to prescription services Target to offer special mobile coupons U.K.: Sprint enhances its loyalty program 03/09/2010 Marriott to offer free internet access Christopher & Banks Corporation launches Friendship Rewards Festiva Adventure Club Launches Loyalty Program for Select Members 03/08/2010 Latest COLLOQUY Issue Explores Two of Loyalty’s Hottest Developments in 2010: the Mobile Marketing Challenge and Credit Card Reform Affinia revamps Raybestos loyalty program U.K.: Coca-Cola loyalty head leaves firm India: Tommy Hilfiger launches T H e CLUB 03/05/2010 Certified Oil expands loyalty program WestJet begins rewards program Zappo’s celebrates Customer Loyalty Team India: Paramount Airways announces alliance with Uniconnect Australia: Loyalty rewarded at Witchery 03/04/2010 Hilton HHonors evaluating a super-elite tier Virgin America makes changes to Elevate Program Hilton HHonors members and Hilton Worldwide aid the Red Cross 03/03/2010 U.K.: PizzaExpress joins Barclaycard Freedom More travelers loyal to alliances, not airlines Qatar National Bank launches the QNB Qatar Airways card U.K.: Costa launches loyalty program 03/02/2010 Freddie Awards fold 03/01/2010 AirTran Airways Partners with American Express OPEN Citigroup evaluating mobile service Reward Choice: Free room upgrade, breakfast or Internet access? Loblaw encourages customers to go green 02/28/2010 Rewards for parking at the Gulfport-Biloxi International Airport Bahrain: Marriott Manama joins Air Miles ME 02/26/2010 Restel joins BalticMiles loyalty program Wilson Farms introduces debit/loyalty card 02/25/2010 Starwood to offer free Internet to Platinum Members Nestlé joins Aeroplan Singapore: Changi Airport launches rewards program Target testing new rewards initiative 02/24/2010 Macy’s looks to improve loyalty program Hilton Worldwide wins People’s Choice Stevie Award U.K.: The ten best loyalty cards 02/23/2010 LA Story: RecycleBank comes to the City of Angels Chase and Hyatt partner on Hyatt-branded Visa credit card Canada: American Express Canada and Costco Wholesale partner for TrueEarnings 2010 Customer Loyalty Engagement Winners announced Country Inns & Suites announces offer of free night, bonus points Total Rewards upgrade on the way? Loyalty programs deliver more hotel guests in 2009: study France: Carrefour launches PromoLibre program 02/22/2010 Sol Meliá and Miles & More partner on loyalty programs Fairfield Inn Dulles introduces park-fly frequent-guest program 02/21/2010 Korea: Hana Card unveils mobile loyalty and payment services Virgin America adds mall partner to Elevate program U.K.: AA offers new rewards credit card 02/19/2010 Starwood pilots Smart Check-In Canada: Calgary introduces frequent pet-licensing plan U.K.: Hoist a loyalty card to improve health 02/18/2010 U.K.: As loyal as all outdoors Bahrain: Gulf Air introduces Falcon Gold fares Mobile banking subscriber numbers doubling annually: report Japan: AEON incents bank activity with retail grocery discounts Best Western announces instant elite matching program 02/17/2010 Amtrak Guest Rewards announces new tiers, new partner Red Roof Inn sweetens general promotion for loyalty members India: mydala.com and i-mint announce partnership Walgreens to acquire Duane Reade drugstore chain Saudi Arabia: Riyad Bank announces rewards program 02/16/2010 Quick Stat: Red Lion Hotels membership increase Australia: Economy, cooking and youth fuel Flybuys membership surge China: VOILŔ Hotel Rewards partners with the Dragon Hotel 02/15/2010 Planet Dog joins Stonyfield Farm customer loyalty program 02/14/2010 Lube Center chain announces rewards program Kroger, Shell team on fuel loyalty program European banks need to play the loyalty card: report Automated Valet introduced frequent-parker program U.K.: Yahoo, Nectar form ad partnership Baltic States: Who Wants to Be a Millionaire?, BalticMiles edition Sri Lanka: HSBC Rewards and Dialog Telekom Star Points partner 02/11/2010 ExtraCare comes to Puerto Rico BP Expands fuelperks! program Chase and Starbucks ending Duetto card Denny’s links Super Bowl ads to loyalty program Woolworths taps into Qantas members to boost loyalty card My Coke Rewards partners with Napster Canada: Budgetcar, AIR MILES expand partner agreement into the U.S. Young adults active in loyalty programs: report Grocer Piggly Wiggly awards points for coupon redemption 02/10/2010 Quick Stat: Carlson Hotels Australia: Dymocks relaunches Booklover’s Rewards program Tesco launches mobile loyalty application 02/09/2010 Canada: Hudson’s Bay Company and affiliate raises $570,000 for Haitian aid Italy: Groupe Aeroplan will launch Nectar Italia coalition Target’s mobile tech employs virtual barcodes Quick Stat, U.K.: Dueling claims to fame Quick Stat, Nigeria: Telecom Zain Nigeria reports membership numbers 02/08/2010 Germany: Focus-Money declares Payback Maestro card Best Customer Card 02/07/2010 Southwest to remodel Rapid Rewards Quick Stat, Qatar: Telecom Qtel awards reach 2 billion points 02/05/2010 Movie Gallery continues customer programs through bankruptcy Bi-Lo expands customer-saving plan Carlson Hotels relaxes number of points needed for room redemption U.K.: Barclaycard announces first Freedom partners Quick Stat: Priority Club Rewards redemptions rise in 2009 India: 3rd annual Loyalty Awards winners 02/04/2010 Starwood offers points for greener housekeeping service eBay, RecycleBank partner to reward consumers for buying the greenest products Food Lion, Unilever team for mobile marketing Quick Stat, Brazil: Multiplus IPO under projections Quick Stat, France: Flying Blue frequent-flyer program picks up enrollment pace 02/03/2010 IHG Priority Club Rewards announces Luckiest Loser competition Can frequent-flyer miles be inherited? Discover introduces build-your-own-card tool Safeway discontinues Mileage Plus earning option Tropicana launches Tropicana Juicy Rewards and animated origami India: IndianOil extends XTRAREWARDS Loyalty Card 02/02/2010 Vietnam: Caravelle Hotel launches Caravelle Heritage Club program QANTAS reports Frequent Flyer success United to bring Unlimited Domestic Upgrades to elite frequent-flyer members United Mileage Plus introduces one-way flight redemptions Marriott Rewards introduces earn-velocity benefits to its credit cards 02/01/2010 Dubai: Commercial Bank partners with Emirates Airlines Reno casinos get more aggressive with loyalty programs Super Bowl LV (for loyalty value) Australia: Virgin Atlantic Airways announces additional frequent-flyer benefits U.K.: Domino’s rewards brand loyalty via Facebook campaign Delta integrates Northwest reservation systems Asia: Bangkok Airlines joins Etihad Guest Christopher & Banks plans loyalty program Ukraine: Premier Hotels Launches Premiere Club 01/29/2010 Loyalty programs give out rewards but don’t fully connect with members 01/28/2010 Canada: Metro Inc. plans new loyalty card Hilton sponsors GRAMMY benefit sweeps 01/27/2010 American Airlines Cargo expands Business ExtrAA Program Royal Apollo Online Casino upgrades rewards and promotions Busch’s Grocer Launches personalized online shopping and savings program Malaysia: Hong Leong Bank issues rewards debit card Alaska Airlines, Horizon Air team for Haiti relief effort U.S. Bank Helps FlexPerks Visa Customers Offset New Airline Baggage Fees Continental Airlines announces steps to assist in Haiti Delta Hotels makes it easier for members to receive Gold status 01/26/2010 Chase Ultimate Rewards partners with Points International in the U.S. Chase Community Giving announces winning charities Accor, Institut Pasteur Partner to Prevent Emerging Diseases Germany: Payback mobilizes thousands of members for Haiti 01/25/2010 Delta introduces new SkyMiles Marketplace U.K.: Number of cashback reward cards falls significantly Hotel loyalty through free internet access 2009 coupon redemption up 27 percent: report Giant Eagle uses loyalty data to alert customers to recall U.K.: Barclaycard to offer Barclaycard Freedom program Malaysia: AirAsia X considers frequent-flyer program 01/24/2010 Canada: Student Price Card announces U.S. expansion 01/22/2010 Mexico: Sol Meliá Supports Earthquake Victims In Haiti Mirvac Hotels & Resorts Joins Global Hotel Alliance Doubletree Donates $50,000 to Haiti Recovery Speed Rewards and the Official Tweet Crew Team 01/21/2010 Cricket Communications launches loyalty Program Saudi Arabia: Mobily expands Neqaty with new deal U.K.: Orange and Barclaycard partner for cash back card ClubShop Rewards allowing members to help with Haitian relief effort Lowe’s and Amex announce new credit card for business IHG encourages points donation for Haitian earthquake relief Tasti D-Lite to reward for social networking CVS/pharmacy details ExtraCare savings, announces bonus promotion Do good, get rewarded Rewards for public transit riders and local business shoppers Australia: Priceline health and beauty reward program reaps benefits Canada: AIR MILES partners with Canadian Red Cross to help Haiti Canada: Starwood and American Express extend relationship zpizza offering slices with a mobile experience Malaysia: Citibank offering passion and rewards Motorola’s new loyalty solution for retailers Customers earn millions through TXU Energy Cash Back program Moms like free stuff, technology and talking Citi enables ThankYou Network members to donate to Haiti relief 01/20/2010 Duane Reade launches FlexRewards MICHELIN OnWay program using Bosch for contact center 01/19/2010 Japan Airlines files for bankruptcy protection Leisure travel interest up: Starwood Survey 01/14/2010 Hotels.com upgrading WelcomeRewards program Malaysia: Tesco rewards customers for reusing bags U.K.: Mobile phone payments go mainstreem in 2011 India: Kingfisher Airlines revamps King Club, adds new tier Sainsbury’s plays loyalty card in price war Bank of America offers cash back or triple rewards U.S. Bankruptcy Court Confirms Crabtree & Evelyn’s reorganization plan AAdvantage members encouraged to contribute to Haiti Discover says market ripe for contactless stickers UAE: Etihad launches iPhone app for loyalty program Lego using social media, iPhone to build customer loyalty Free cookies and popcorn Spirit Airlines encourages Haitian donations
|
