The Loyalty Marketing Index: Introducing the COLLOQUY Retail Loyalty Index

We’re leaving the Age of Frequency and entering the Age of Loyalty: an era in which retailers leverage customer data to drive operational and marketing decisions improving in-store experience, product selection and communication relevance to grow customer advocates who champion brands. We’ll do it by capturing, understanding and exploiting the microfoundations of customer loyalty.

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Welcome to COLLOQUY, the voice of the Loyalty Marketing Industry since 1990. COLLOQUY provides a worldwide audience of marketers with consulting, news, editorial, educational and research services across all industries and around the globe on topics including loyalty marketing, reward programs and customer retention.

Free Webinar: Retail Loyalty - Where and Why They Buy 7/9/2008 > Learn More		Virtual Seminar: Make the Right Choice 8/14/2008 > Learn More

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