Colloquy
Colloquy

SegmentTalk: After the Meltdown


Despite the recession, more consumers across all demographic segments are participating in rewards programs than ever before. If consumers still profess willingness to engage with their favorite rewards programs despite the downturn, then such willingness translates into opportunity for marketers not only to ride out the current economic storm, but also to emerge stronger once the clearing skies of recovery are upon us.


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Welcome to COLLOQUY, the voice of the Loyalty Marketing Industry since 1990. COLLOQUY provides a worldwide audience of marketers with consulting, news, editorial, educational and research services across all industries and around the globe on topics including loyalty marketing, reward programs and customer retention.

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Virtual Seminar: 10 Tips to Winning at Consumer Centricity

7/7/2009

 

DMA09 Annual Convention and Exhibition

10/17/2009


Current Articles  

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Courage Under Fire

Rick Ferguson

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Fire Insurance

John Bartold

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The Gordian Knot

Bryan Pearson

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A Remembrance of Things Past

Rick Ferguson and Bill Hanifin

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Entire site ©2009 LoyaltyOne US, Inc. All rights reserved. Permission to reprint may be granted upon specific request. COLLOQUY is a trademark of Alliance Data Systems Corporation used under license by LoyaltyOne US, Inc., an Alliance Data Systems Company.

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