Colloquy

India 4th Loyalty Summit & Awards

Date: 1/27/2011

Description: Be Part of India's Largest Convergence of Loyalty Experts and Meet a high-profile list of Speakers, 200+ Attendees from across industries who practice Loyalty. 25+ Speakers over 2 days who will share their experience across various sessions. Registration is USD $500. To register mail harish@loyaltysummit.net or call +91-9821022236. Mention that you are a COLLOQUY Subscriber, and you will receive a discounted registration price of USD $375

Venue: 1InterContinental The LaLit

Location: 1Mumbai, India

Faculty: Kelly Hlavinka

Join COLLOQUY Managing Partner Kelly Hlavinka on January 27, 2011 at 9:40AM of the India Loyalty Summit as she hosts a keynote session, "Enterprise Loyalty: How Leveraging Data for the Ultimate Customers Experience Delivers Three R's."1

Marketers spend an estimated $2 billion on promoting loyalty strategies each year, but only a few are capable of leveraging that investment beyond the marketing department to transform performance across the entire organization, from the C-suite to customer service. Doing this means achieving Enterprise Loyalty, what we call loyalty with a "Big L." Enterprise Loyalty is when an organization frees its customer data for use across the entire organization, to create a more relevant customer experience through tailored merchandising mix strategies, pricing strategies, new-product development and even store layout changes. To pull this off, companies must journey beyond traditional loyalty marketing strategies to engage with all stakeholders – employees, investors and customers.

In this session we will discuss the opportunities presented by Enterprise Loyalty at a time when reaching consumers requires the three R's of loyalty: Rewards, Recognition and Relevancy. We will discuss how to integrate customer-based insights into the corporate culture, and provide guidelines on how to shift the entire organization toward using insights for the purpose of service. Our experts will highlight the importance of even small data-based decisions, which can result in the kinds of quick wins that fuel the journey.

On January 28, 2011 at 9:30 AM of the India Loyalty Summit, Stephanie Coyles will also be hosting a workshop, "It takes an Organization: Translating the Measures of Success Through Enterprise Loyalty."

In today's competitive marketplace, achieving Enterprise Loyalty takes a corporate-wide approach to loyalty practices, from the C-suite to marketing. But what is the best way of measuring shopper data and then deploying those findings throughout the entire organization? Is it through building the capabilities from within, or by partnering with an outside data and loyalty expert? The answer may be a little of both, if balanced correctly.

In this workshop, you will learn how to determine the most effective approach toward reaching Enterprise Loyalty within your organization, while navigating the communications breakdowns that occur between marketing and other departments. It is simply a matter of translation, and collaboration. We will explain how to align key marketing metrics with the strategies and objectives of the leadership team, by first understanding the values of management and stakeholders. We'll offer hands-on examples of how to demonstrate the many ways in which data that is important to marketers also drives results that are important to the rest of the company. And our workshop will address the significance of using an outside expert, while also building a good foundation from within.11

Event Discount: $125 off regular registration price