Colloquy

Guest Edition

<p><a href="http://awards.colloquy.com">The 2013 Loyalty Awards winners are open for entries.</a> Are you ready to be honored and celebrated as one of loyalty’s best? Then the COLLOQUY Loyalty Awards are for you.</p>
<p>For the past three years we’ve honored loyalty innovators all over the world, celebrating their successes and showcasing their achievements to the entire industry. This year, it could be you.</p>

Mexico Loyalty Summit

Date: 6/6/2012

Title: Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn 


Description:

Venue:

Location: Los Cabos, Mexico

Faculty: Kelly Hlavinka

Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn 


Customer wallets are bursting with loyalty cards – some of those programs drive true customer retention while others do little to combat churn. Getting loyalty program members to shop more and stay longer is no secret. Learn how to craft a balanced strategy of behavioural and emotional loyalty, following the "Four D's" of successful programs that deliver high returns on their loyalty program investment:

Design – the design principles for measurable results
Device – using high or low-tech devices to involve customers and capture data
Data – creating a data asset that is renewable and extensible
Delivery – maximizing the use of your vehicle and channels to build loyalty

EDUCATION

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