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Mexico Loyalty Summit
Title: Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn
Location: Los Cabos, Mexico
Faculty: Kelly Hlavinka
Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn
Customer wallets are bursting with loyalty cards â€“ some of those programs drive true customer retention while others do little to combat churn. Getting loyalty program members to shop more and stay longer is no secret. Learn how to craft a balanced strategy of behavioural and emotional loyalty, following the "Four D's" of successful programs that deliver high returns on their loyalty program investment:
Design â€“ the design principles for measurable results
Device â€“ using high or low-tech devices to involve customers and capture data
Data â€“ creating a data asset that is renewable and extensible
Delivery â€“ maximizing the use of your vehicle and channels to build loyalty