Dear COLLOQUY Readers,

We recently underwent a server upgrade and ran into a few issues with the site on the new server. As you may notice, there are still some areas of the site that are not fully functional and we are working hard to ensure the site is back to normal as soon as possible. Our apologies for the inconvenience and we thank you for your patience.




Guest Edition is your professional resource for loyalty intelligence.

Not a subscriber? Sign up now – it’s FREE!

Subscribe now for complete benefits: Bi-monthly COLLOQUY magazine, weekly Speaking of Loyalty e-newsletter, daily breaking news, timely and comprehensive reports and our collection of loyalty program summaries.

Mexico Loyalty Summit

Date: 6/6/2012

Title: Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn 



Location: Los Cabos, Mexico

Faculty: Kelly Hlavinka

Using "The Four D's" to Create Effective Loyalty Programs That Reduce Customer Churn 

Customer wallets are bursting with loyalty cards – some of those programs drive true customer retention while others do little to combat churn. Getting loyalty program members to shop more and stay longer is no secret. Learn how to craft a balanced strategy of behavioural and emotional loyalty, following the "Four D's" of successful programs that deliver high returns on their loyalty program investment:

Design – the design principles for measurable results
Device – using high or low-tech devices to involve customers and capture data
Data – creating a data asset that is renewable and extensible
Delivery – maximizing the use of your vehicle and channels to build loyalty