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CRMC 2012

Date: 5/30/2012

Title: Best Buy's Reward Zone: From Evolution to Revolution


Venue: Chicago Hyatt Regency

Location: Chicago, IL

Faculty: Dennis Armbruster, Bob Soukup

Best Buy's Reward Zone: From Evolution to Revolution

Since launching the Reward Zone loyalty program in July 2003, the program has grown to over 40 million members and become part of Best Buy's enterprise-wide customer centricity efforts. Discover how Best Buy has continually revised and updated the program to keep it fresh and relevant to members. You'll learn how Best Buy has harnessed the power of partnerships to offer members' exclusive access, offers and private shopping events, how they launched and leveraged a RewardZone MasterCard, how its Premiere Silver level was added to offer even more benefits to top tier members, and how they are implementing social media and mobile marketing.