Title: The Loyalty Leap: Turning Customer Information Into Customer Intimacy
Description: Marketing is about connecting. Connecting with consumers; connecting with customers; connecting with each other. The CMA Summit 2012 (formerly the CMA National Convention) is all about Connections. How these connections are made, maintained and measured.
Venue: Westin Harbour Castle
Location: Toronto, Ontario
Faculty: Bryan Pearson
The Loyalty Leap: Turning Customer Information Into Customer Intimacy
The complex sea of consumer marketing is presenting unprecedented challenges for today's organizations. Several powerful forces in market conditions, from the fragmentation of the media to privacy concerns, are converging to alter the environment in which we compete, and only the most innovative and creative organizations will stay afloat. How will today's tools guide us to a prosperous future? The answers lay not so much in the existence of consumer data, but in the practices used to responsibly collect it and put it to work.
Bryan Pearson, author of the forthcoming book, The Loyalty Leap: Turning Customer Information Into Customer Intimacy, will provide a sneak peak into the most effective use of data to create emotional loyalty. Drawing on 20 years of firsthand experience and research, Bryan will share his secrets to building customer intimacy in an information age while also navigating the minefields of privacy. From weathering the major forces that are altering marketing to empowering employees through customer data, Bryan will provide the tools to make the Loyalty Leap.