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About Us

COLLOQUY is dedicated to the art and science of loyalty marketing and customer experience practices and has become the go-to resource for loyalty intelligence. COLLOQUY globally engages and educates marketers with its magazine, newsletters, research studies and special industry reports available on its website,


Since 1990, COLLOQUY has served as a leading publisher of research and industry-leading topics on customer loyalty and experience practices, bringing together a network of top marketing practitioners from around the world. A pioneer in the industry, COLLOQUY publishes a quarterly magazine, Speaking of Loyalty newsletter, research reports and timely articles on trending issues.


COLLOQUY reports contain in-depth research and analysis of today’s hottest marketing topics. Recent reports cover customer analytics, global loyalty trends, generational shopping, Net Promoter Score, travel, health and wellness. In addition, specific loyalty program summaries are featured on COLLOQUY also provides fee-based customized research in the form of market-sizing reports and category audits related to target industries, global regions or specified demographics.


COLLOQUY offers educational webinars, workshops and training for industry professionals. The COLLOQUY faculty provides these services independently or in conjunction with trade associations, universities, private companies or governmental agencies.

COLLOQUY educational events are designed to provide the best practices and strategies witnessed and executed by our experienced faculty. Practical how-to materials, financial plans and case studies provide the knowledge and tools necessary to launch or maintain successful loyalty-marketing programs. Workshops have been conducted in Brazil, Canada, France, Mexico, Malaysia, Singapore, South Africa, the United Kingdom and the United States.

COLLOQUY also operates a speaker’s bureau comprised of industry experts who have developed and delivered presentations to dozens of public and private audiences at conferences and trade shows around the world.

COLLOQUY® is an owned and operated division of LoyaltyOne, Co. which is part of the Alliance Data family of companies. For more information, visit

Our people

COLLOQUY provides loyalty-marketing editorial, fee-based research and educational events and services for loyalty professionals across industries and around the globe.

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