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Gartner Digital Marketing Conference

Manchester Grand Hyatt

What was it about?

The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.

What you will learn:

  • Learn how marketers are advancing their strategies with data and analytics
  • Build your MarTech strategy, stack and roadmap for success today and tomorrow
  • Design, execute and measure CX to improve results at each phase in the customer journey
  • Utilize benchmarks and best practices to plan a performance-based marketing budget
  • Design your marketing organization to embrace change and operate with speed and agility
  • Learn how to B2B companies use account based marketing to grow lifetime customer value
  • Learn how leading organizations use mobile technology and behavior to deliver a connected CX
  • Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
  • Explore the revolution in media measurement and how it will change the future of advertising
  • Understand the marketing agency landscape and how to maximize agency impact
  • Learn the tools and techniques to build and manage a content supply chain
  • Plan for IOT and the real challenges and opportunities it presents to marketing
  • Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage

Where was it?

Manchester Grand Hyatt
1 Market Place
San Diego, CaA


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