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Helping Quick-Serve Restaurants Get a Bigger Bite of Loyalty

January 11, 2017

There’s something new on the loyalty menu for quick-serve and fast-casual restaurants (QSRs), with the potential to help them drive growth by creating a compelling digital customer experience.

Agility Loyalty, the enterprise loyalty platform from Epsilon, is now available as a secure, scalable, cloud-based solution for QSRs and their franchisees. The new Software-as-a-Service (SaaS) solution provides deep customer insights and helps restaurants create personalized mobile-first communications for multiple channels. Among the functions it addresses for QSRs: acquiring customers, increasing engagement and loyalty, and driving repeat visits.

“Changes in customer preferences and shifts in consumer technology are reshaping how brands connect with consumers. QSR marketers require mobile-first, easy-to-implement marketing solutions that enable them to reach their customers and connect with them in an always-aware, authentic manner,” said Wayne Townsend, President, Technology Practice, Epsilon. “By combining Epsilon’s deep loyalty expertise and rich customer insights with an on-demand technology architecture, Agility Loyalty helps QSR marketers drive growth by creating a compelling digital customer experience.”

The Agility Loyalty pre-configured QSR mobile app integrates with existing marketing and point-of-sale systems. It includes features such as program enrollment via social log-in; mobile wallet integration; location-based offers; and real-time points and rewards. Marketers can engage diners with rewards specific to lifestyle, purchase behavior, app activity and more.

Epsilon is a global marketing company. Its Agility Loyalty enterprise platform manages 550 million loyalty memberships worldwide.