The Wall Street Journal Launches Global Program
The Wall Street Journal claims to be the first international newspaper to launch a global loyalty program exclusively for subscribers with the international launch of WSJ+.
Tailored to different regions in the world, the program provides a series of events, experiences and special offers, including free access to the note taking and archiving app, Evernote Premium and free e-books from HarperCollins Publishers.
In Asia, the program kicks off this week with a debate in Hong Kong on what women must do to climb the corporate ladder in Asia.
“We’ve had an outstanding response from WSJ+ members since we launched in the United States last September, and the roll-out of this, the first-ever global program, means subscribers around the world can benefit from our rich and varied offerings, wherever they happen to be,” said Katie Vanneck-Smith, chief customer officer and global managing director of Dow Jones.