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March 2017 Keeping Online Shopping on Track

The spring 2017 issue of COLLOQUY magazine arms loyalty marketers, retailers and brands with insights and tips to create better and more effective relationships with customers. In several articles, we explore what’s new in e-commerce: Cover story “Keeping Online Shopping on Track” delves into the sometimes-untapped benefits of online tracking and order history functions; and “5 Steps to a New Loyalty Program” provides a roadmap for launching an e-commerce loyalty program. With those articles and many more, this COLLOQUY examines a universal truth in loyalty and customer experience: It’s all about the individual.

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